10 years back we all swore by MSN and Yahoo search. Have you ever wondered how these two giant brands were so effortlessly overshadowed by Google? So much so that the word "Google" has started to gain acceptance in being used as a verb synonymous with web search! Google stuck to the old fashioned textbook style of making a strong product speak for itself and came up trumps. And in what way! But what's noteworthy is a gradually increasing trend of mammoth e-brands having an ever decreasing shelf life. In fact this trend can also be comfortably extrapolated to brick and mortar brands too. Look at Motorola. A decade back it was the leader in handheld phones and commanded the lions share in the market. Then one fine day a rubber manufacturer from a nondescript Finnish town(Nokia) decided to foray into the market and again in the space of a decade another bigwig brand was reduced to an almost rubble. Point to ponder is whether this trend is dangerous or encouraging to new age marketing specialists. A quarter of a century back things were seemingly easier. Create a strong product, market it well enough to create a differentiating brand and add a few small stitched up innovations in time to keep it alive for perhaps half a century or more. Look at brands like Maggi(Nestle), Surf/Rin/Nirma, Kissan(Jam, Ketchup etc.), Ambassador(Car) - they've all stuck to the age old formula and have thrived in the domestic market for decades on the trot. But all rules were turned headlong with the advent of the information age. The tried and tested formulae of elongating the lifecycle of super brands have rudely gone for a vicious toss. There's a constant trepidation that what you brand as a superbrand today might as well be gone for ever tomorrow. So as we keep ourselves occupied with the hunt for a key to evade this blink and you miss phenomena, let's have a minute's silence for all brands which have died an untimely death in this e-age!
Friday, November 13, 2009
Wednesday, October 22, 2008
Moonlight becomes her!
Radiant stares of a delicately treasured bronze eye
Captures a glistening star as it lingers in the sky
Her soul silently levitating in the vastness of the night
In a shape that shifts the darkness, as moonlight becomes her!
Thin sunbeam satin strands, lightly dust her skin
Full luscious lips, highlight the slightest dimple of a grin
Her beauty a fascinating portrait, from hair line to chin
In a shape that shifts the darkness, as moonlight becomes her!
Chilled winds lightly blowing, enlarge the peaks of her breasts
Igniting a flaming fire, housed deep within the halls of her chest
Expanding the nightlike blackened walls, becoming darkness' sweet caress
In a shape that shifts the darkness, as moonlight becomes her!
The shadows light, delicately bouncing off the wavering of her curves
Tracingly devouring the shallow hollows and rounded swerves
Licking up every droplet of her skins dampened preserves
In a shape that shifts the darkness, as moonlight becomes her!
A mirage of perfection, hovers distantly in the night
Highlighted by the earth's glow and the darkness' ray of light
A chameleon of pleasure locked away from every man's sight
In a shape that shifts the darkness, as moonlight becomes her!
Thank you is all I can say..!! :-)
Monday, August 4, 2008
The complicated chemistry of human preferences!
Nothing lasts forever. Nothing. It's a strange coincidence of sorts that some things which exhaust faster than others are the very ones we treasure the most. Contrarily, things towards which we have an aversion to surprisingly seem to drag on till perpetuity! Or is it just the other way round? Are nice things nice only because they conclude quickly?
But why do all good things necessarily have to have an end? Is it a mere celestial quirk to make us realize the importance of appreciating the worth of good things? What if we try really hard enough to make a cherishable experience last for ever? To think of it, even if we are successful in doing so, would a contaminated sense of euphoria assured by its everlasting nature be worth it? To be more overt, the deep inner craving for the unattainable is precisely what makes it seem so good to us!
So is there a way to escape this complex maze of human desires? There must be. But would it really be worth leading a life with nothing to yearn for? Aren't unfulfilled dreams the reason which make us want to witness the tomorrow? Even if we do fall short, it's the possibility of this tomorrow becoming a memorable yesterday is that what makes every moment of our lives worth living!
This time around I haven't got anything to say..We would be fools not to know, that silence does like a cancer grow!..
But why do all good things necessarily have to have an end? Is it a mere celestial quirk to make us realize the importance of appreciating the worth of good things? What if we try really hard enough to make a cherishable experience last for ever? To think of it, even if we are successful in doing so, would a contaminated sense of euphoria assured by its everlasting nature be worth it? To be more overt, the deep inner craving for the unattainable is precisely what makes it seem so good to us!
So is there a way to escape this complex maze of human desires? There must be. But would it really be worth leading a life with nothing to yearn for? Aren't unfulfilled dreams the reason which make us want to witness the tomorrow? Even if we do fall short, it's the possibility of this tomorrow becoming a memorable yesterday is that what makes every moment of our lives worth living!
This time around I haven't got anything to say..We would be fools not to know, that silence does like a cancer grow!..
Wednesday, April 16, 2008
Dreams..
"I think therefore I am" said Descartes. "I think therefore I'm @ IIM" cries out the almost fossilized IIMA T-Shirt. But have you ever dared to wonder what if someday you woke up from your reality straight into the land of what you know as dreams?(remember "knock knock Neo"?). What if you accidentally stumbled upon the discovery that whatever you believe to exist is nothing but a dream and what you dreamt of was actually a slice of reality? Wouldn't the whole wide world crumble down in front of your eyes in the space of a few fleeting moments? Probably it won't. The only thing which would be bared naked would be the sense of conviction that we have on our own convictions. Agreed that the world would flip around if such a thing ever happened in 'reality'. But it won't stop! Or will it?
This in turn incubates a very interesting poser. Where exactly does that slender strand lie which separates our dreams from reality? Doesn't a momentary flash of vision about some faraway place transport your perceptions to that very location for atleast a single instant? How would you define such an act of presence then? You find yourself there but you aren't there! So was it real or was it not? A similar situation arises when you think about the past or future. Riding on a single speck of imagination you can comfortably traverse years back and forth in time and visualize yourself doing something which you had actually done or perhaps aspire to do later. Where do you 'exist' while you do this? The past, the future or the present?
Throughout ages man has endlessly tried to decipher dreams and more often than not hasn't met with any success. Whenever we do something, perform even the most trivial of the actions, we precede that by the very willful 'thought' of doing it. It's only after we complete the action that we brand it as reality. But why don't we define the action as a dream and the label the 'thought' as reality? As a matter of fact who decides what is there and what is not? And finally who makes it sure that this blog which you are reading right now isn't actually a part of a never ending 'dream'?
This in turn incubates a very interesting poser. Where exactly does that slender strand lie which separates our dreams from reality? Doesn't a momentary flash of vision about some faraway place transport your perceptions to that very location for atleast a single instant? How would you define such an act of presence then? You find yourself there but you aren't there! So was it real or was it not? A similar situation arises when you think about the past or future. Riding on a single speck of imagination you can comfortably traverse years back and forth in time and visualize yourself doing something which you had actually done or perhaps aspire to do later. Where do you 'exist' while you do this? The past, the future or the present?
Throughout ages man has endlessly tried to decipher dreams and more often than not hasn't met with any success. Whenever we do something, perform even the most trivial of the actions, we precede that by the very willful 'thought' of doing it. It's only after we complete the action that we brand it as reality. But why don't we define the action as a dream and the label the 'thought' as reality? As a matter of fact who decides what is there and what is not? And finally who makes it sure that this blog which you are reading right now isn't actually a part of a never ending 'dream'?
Sunday, April 6, 2008
Beauty!
Beauty is when you see a homeless toddler smiling away to glory without having a care in this world. Beauty is when the sun dances sprightly on the ripples of the river you wouldn’t ever dare to walk on. Beauty is when the memory of even a single moment from the past can make you smile. Beauty is when you see a loved one flashing the slightest bit of content. Beauty is when two people make love. And beauty is when that creates life. Beauty is when the mother looks at her newborn for the first time. Beauty is when you know you can never climb a mountain, and yet admire its magnitude. Beauty is in the unknown. In whatever makes you feel overwhelmed. Beauty is what is ubiquitous in every single moment of our life. Beauty is in every solitary thing which engulfs your existence. Beauty is in their imperfections. Beauty is what is formless, timeless and limitless. Beauty is in love. Beauty is when it’s incomplete. Beauty is when you set it free and keep on waiting till eternity for its return..
Saturday, March 22, 2008
Loneliness
Imagine you're standing inside a moving bus. An overcrowded one. If you want, you can easily look around at the million and one faces surrounding you. Each face having a story of its own to tell. A peek into the eyes would give you a glimpse of its past and a glance at the lips could help you prognosticate the future. But you seem to be entangled in an entirely different spider web of sorts. A question that has plagued your mind ever since time began ticking for you : "Who am I?". That precisely is loneliness.
Loneliness is usually associated with an inexplicable sense of detachment from the very essence of your own existence. You realize that you are an abstract from the realms of reality yet you aren't sure of the entire concept of material subsistence. Thus the initial euphoric feeling of being one with everything else fades away once you realize that in all certainty it is never actually possible. Because the entire universe is made up of zillions of independent points, it can never come and join hands to form a single identifiable unit. Each point in it is like the human mind. An island of isolation by its very own. That precisely is loneliness.
But do you actually have to look so afar to feel it? Even inside your own self your heart, your mind and your own body are three apparent incoherencies. Three separate entities which make you up but are disjointed in every single moment that you feel your own presence. Whenever it comes to taking a plunge it's these three which are more often than not at loggerheads with each other. It all depends on you whom to heed and whom to ignore. Finally when you think that you have created a consensus amongst them there's a lingering feeling that these dissonant forces inside you keep on growing but stronger by the day. Influences which can never be converged and aligned to a single point in time. That precisely is loneliness.
That brings us to time itself and one wonders how craftily each instant is disconnected from all its preceding moments and how magically it concedes no resemblance to all those which follow it. True that the events of present have a bearing on those of the future but then swiveling the spotlight again on the larger picture shows us very clearly how isolated the specks of time which parent these events are in reality. However persevering an effort they put up to reach out for each other, they never actually manage to do so. That precisely is loneliness.
Loneliness is usually associated with an inexplicable sense of detachment from the very essence of your own existence. You realize that you are an abstract from the realms of reality yet you aren't sure of the entire concept of material subsistence. Thus the initial euphoric feeling of being one with everything else fades away once you realize that in all certainty it is never actually possible. Because the entire universe is made up of zillions of independent points, it can never come and join hands to form a single identifiable unit. Each point in it is like the human mind. An island of isolation by its very own. That precisely is loneliness.
But do you actually have to look so afar to feel it? Even inside your own self your heart, your mind and your own body are three apparent incoherencies. Three separate entities which make you up but are disjointed in every single moment that you feel your own presence. Whenever it comes to taking a plunge it's these three which are more often than not at loggerheads with each other. It all depends on you whom to heed and whom to ignore. Finally when you think that you have created a consensus amongst them there's a lingering feeling that these dissonant forces inside you keep on growing but stronger by the day. Influences which can never be converged and aligned to a single point in time. That precisely is loneliness.
That brings us to time itself and one wonders how craftily each instant is disconnected from all its preceding moments and how magically it concedes no resemblance to all those which follow it. True that the events of present have a bearing on those of the future but then swiveling the spotlight again on the larger picture shows us very clearly how isolated the specks of time which parent these events are in reality. However persevering an effort they put up to reach out for each other, they never actually manage to do so. That precisely is loneliness.
Thursday, March 13, 2008
The Window
The solitary piece of heaven which peers through my window,Weaves dreams of the scornful sun and the lashing rain,
And I hold on to these frame'd delusions to consider,
The eternal beauty of the world through the gaze of my window!
With reflections traversing but not afar the Alps,
You stare at a million specks nearby,
An auburn tree waiting desolately on the brilliant snow,
A tiny frame of the world in its own colourful glow!
And as you sieve through the moments that make up your life,
Stifling visions to match the contours of the edge,
You wonder what name to christen your world with,
Is it Heaven, earth or Heaven on earth?
But when the enchanted dusk paints the sky in crimson,
You strain your ears to hear the cries of those wounded hearts,
And feel the consuming insignificance of,
The eternal beauty of the world through the gaze of your window!
Unfettering yourself from the chains and borders of your own mind,
You sail away on distant voyages to uncharted places,
Ruminating on how one paints the boundaries of countries,
With this infinite image staining the window lens..
Yet unconcerned is my window about religion,
Heedless is it of nationality,
Oblivious of greed and possession,
Is the window to my own tiny world!
Am indeed indebted to the window of that hotel room, the ceaseless snowfall over the weekend and the blocked roads which forced me to skip work and inspired me to scribble this.
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